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Head of Brand Strategy

hace 2 meses

Madrid, Madrid, España Lastminute A tiempo completo

**Job Summary**

Lastminute.Com is a leading European travel tech company that operates a portfolio of well-known brands. We're seeking a strategic thinker to join our team as a Head of Brand Strategy. As a key member of our brand management team, you will be responsible for developing and executing comprehensive brand strategies that drive business growth.

**Key Responsibilities:**

  • Brand Strategy: Utilize data-savvy skills to analyze complex data points and translate them into clear, actionable brand strategies that drive business growth.
  • Crafting Brand Narratives: Develop compelling narratives that effectively communicate our brand message and values, linking complex data points into clean, simple, and presentable formats to engage our target audience and drive brand affinity.
  • Brand & PR Management: Lead the development and execution of comprehensive multi-channel brand campaigns, from concept creation to activation, to drive brand awareness and consideration.
  • Reactive Marketing: Demonstrate a deep understanding of reactive marketing principles and leverage them to capitalize on key consumer moments, ensuring our brand remains relevant and resonates with our target audience.
  • PR Collaboration: Oversee the PR team and collaborate closely to identify opportunities to leverage key consumer moments into impactful PR stories, enhancing brand visibility and reputation.

**About Us:**

Lastminute.Com N.V. is a publicly-traded company listed under the ticker symbol LMN on the SIX Swiss Exchange. We operate in 17 languages and 40 countries, with over 1,500 employees spread across our offices worldwide. Our mission is to lead the travel industry by leveraging technology to simplify, personalize, and enhance our customers' travel experience.

**What We Offer:**

We value diversity and inclusion, and we're committed to creating an equal opportunity space that celebrates the uniqueness of everyone who works here. We offer a dynamic and innovative work environment, with opportunities for growth and development.