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Head of Brand Strategy

hace 2 meses

Madrid, Madrid, España Last Minute Group A tiempo completo

**Job Title:** Head of Brand Strategy

**Company Overview:** Last Minute Group is a leading European travel technology company that operates a portfolio of well-known brands, including lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost, and Hotelscan. Our mission is to lead the travel industry by leveraging technology to simplify, personalize, and enhance our customers' travel experience.

**Job Description:**

As a strategic thinker with a passion for storytelling, you will be responsible for developing and executing comprehensive brand strategies that drive business growth. Your expertise in leveraging data to drive brand success will be essential in analyzing complex data points and translating them into clear, actionable brand strategies.

**Key Responsibilities:**

  • Develop and execute comprehensive brand strategies that drive business growth.
  • Craft compelling narratives that effectively communicate our brand message and values.
  • Lead the development and execution of multi-channel brand campaigns, from concept creation to activation.
  • Oversee the PR team and collaborate closely to identify opportunities to leverage key consumer moments into impactful PR stories.

**Requirements:**

  • Proven track record of leveraging data to drive brand success.
  • Strong storytelling skills and ability to craft compelling narratives.
  • Experience in leading the development and execution of comprehensive brand strategies.
  • Ability to analyze complex data points and translate them into clear, actionable brand strategies.

**What We Offer:**

  • A dynamic and innovative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.