Head of Brand Strategy

hace 2 días

Madrid Centro, Madrid, España Lastminute A tiempo completo

About Lastminute.Com

Lastminute.Com is a leading European travel technology company that operates a portfolio of well-known brands, including lastminute.Com, Volagratis, Rumbo, Weg.De, Bravofly, Jetcost, and Hotelscan. Our mission is to leverage technology to simplify, personalize, and enhance our customers' travel experience.

Job Summary

We are seeking a strategic thinker with a passion for storytelling and a proven track record of leveraging data to drive brand success. As our Head of Brand Strategy, you will be responsible for developing and executing comprehensive multi-channel brand campaigns that drive brand awareness and consideration.

Key Responsibilities:

  1. Brand Strategy:
    1. Utilize your data-savvy skills to analyze complex data points and translate them into clear, actionable brand strategies that drive business growth.
    2. Craft compelling narratives that effectively communicate our brand message and values.
  2. Brand & PR Management:
    1. Lead the development and execution of comprehensive multi-channel brand campaigns, from concept creation to activation.
    2. Demonstrate a deep understanding of marketing principles and leverage them to capitalize on key consumer moments.
    3. Oversee the PR team and collaborate closely to identify opportunities to leverage key consumer moments into impactful PR stories.
  3. Budget Management and Measurable Impact: Effectively plan and manage the budget with measurable impact, ensuring that marketing investments are strategically allocated to deliver a tangible return on investment.
  4. Team Management: Foster a culture of collaboration, creativity, and innovation within the brand & PR team. Provide strong leadership, guidance, and support to nurture talent and drive high performance.

Requirements:

To be successful in this role, you will need to have:

  • A proven track record of developing and executing successful brand strategies.
  • Excellent data analysis and interpretation skills.
  • Strong storytelling and communication skills.
  • Ability to lead and manage a team.
  • Experience in marketing and brand management.

What We Offer:

As a member of our team, you will have the opportunity to:

  • Work in a dynamic and inclusive international environment.
  • Grow and develop your career through our internal mobility perspective.
  • Enjoy a flexible working schedule, including a 36-hour workweek and flexible start and end times.
  • Participate in continuous training and development opportunities.
  • Benefit from employee discounts on travel and other perks.

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