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Head of Brand Strategy

hace 2 meses

Madrid, Madrid, España lastminute A tiempo completo
About the Role

We are seeking a highly skilled Head of Brand to join our team at Lastminute. As a key member of our marketing department, you will be responsible for developing and executing comprehensive brand strategies that drive business growth and brand awareness.

Key Responsibilities
  • Brand Strategy Development: Utilize your data-savvy skills to analyze complex data points and translate them into clear, actionable brand strategies that drive business growth.
  • Narrative Development: Craft compelling narratives that effectively communicate our brand message and values, linking complex data points into clean, simple, and presentable formats to engage our target audience and drive brand affinity.
  • Brand & PR Management: Lead the development and execution of comprehensive multi-channel brand campaigns, from concept creation to activation, to drive brand awareness and consideration.
  • Reactive Marketing: Demonstrate a deep understanding of reactive marketing principles and leverage them to capitalize on key consumer moments, ensuring our brand remains relevant and resonates with our target audience.
  • PR Team Oversight: Oversee the PR team and collaborate closely to identify opportunities to leverage key consumer moments into impactful PR stories, enhancing brand visibility and reputation.
  • Budget Management: Effectively plan and manage the budget with measurable impact, ensuring that marketing investments are strategically allocated to deliver a tangible return on investment.
  • Team Management: Foster a culture of collaboration, creativity, and innovation within the brand & PR team, providing strong leadership, guidance, and support to nurture talent and drive high performance.
Qualifications
  • Brand Expertise: You have a deep understanding of brand management and can develop strategies that move the needle and help build a long-term brand.
  • Medium-Savviness: You understand the different mediums and can deliver a brand's message effectively across various channels.
  • Reactive Marketing Experience: You have experience with reactive marketing and can capitalize on key consumer moments to drive brand awareness and consideration.
  • Data Analysis: You can take multiple complex data points and tie them down to develop a strategy or narrate a simplified story.
  • Adaptability: You maintain your own perspective while remaining receptive to change, continuously seeking opportunities for learning and growth.
About Us

By joining our company, you will have the chance to:

  • Join a dynamic team in an inclusive-international environment.
  • Grow thanks to the career journey and our internal mobility perspective.
  • Manage your own schedule thanks to the flexible start and end of the working day.
  • Work a shorter working week (36h), of which 4 hours on Friday morning.
  • Get focus time for learning, development, and deep work on Friday mornings.
  • Work partially or fully remote according to local laws.
  • Enjoy continuous training thanks to our company platform.
  • Benefit from employee discounts on travel.
  • Receive 2 days off per year for the purpose of volunteering.
  • Get free snacks/fruit/hot drinks/water/beverages at our offices.
  • Participate in amazing winter and summer corporate events.
  • Benefit from extended parental or marriage leave according to local laws.