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hace 2 meses
We are seeking a highly skilled Digital Content Manager to join our team at G-Star Raw. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive digital content strategy that drives engagement, conversion, and brand loyalty.
Key Responsibilities- Develop and implement a content plan that aligns with our business objectives and brand vision
- Manage and maintain our e-commerce platform, ensuring a seamless user experience across all devices and territories
- Lead a team of 5 digital content professionals, providing guidance and support to ensure successful project delivery
- Collaborate with cross-functional teams, including marketing, design, and product, to integrate storytelling elements and drive brand consistency
- Monitor and analyze campaign and content performance, using data to inform optimization and improvement strategies
- Stay up-to-date with industry trends and best practices, applying knowledge to drive innovation and growth
- 3-5 years of experience in e-commerce content management, preferably in the apparel, fashion, or retail industry
- Proven track record of developing and executing successful content strategies that drive business results
- Strong knowledge of Amplience, Hybris CMS, and/or HTML, with experience in managing content on a daily basis
- Working understanding of technical SEO and ability to generate e-commerce trends and performance reports
- Excellent communication and project management skills, with the ability to work independently and as part of a team
- Bachelor or Master degree in marketing, information technology, or fashion
- A competitive salary and benefits package
- A clothing budget to showcase your personal style while representing G-Star Raw
- Flexible working arrangements, including the option to work from home up to 2 days per week
- Free access to leading learning and development platforms