Digital Content Strategist

hace 1 semana

Valencia, Valencia, España G-Star Raw A tiempo completo

We are seeking a highly skilled Digital Content Strategist to join our team at G-Star Raw. As a key member of our marketing department, you will be responsible for managing the campaign content on our webshop across all territories and devices.

Working closely with our Marketing and Digital Trade teams, you will take ownership of planning and executing the digital campaign content plan to elevate the G-Star experience and maximize digital performance.

You will strive to deliver all campaigns on time and to a high standard, incorporating best practices and always in line with brand standards and visual guidelines.

As a highly organized individual, you will build processes and optimize the CMS workflows to ensure high levels of site hygiene are maintained.

You will act as a Product owner and Super user for our CMS (Amplience), supporting the regional teams in training, problem solving, and delivering for their markets.

You will work closely with our IT team to align on further development of the program content.

You are analytical and will report on campaign and content performance using a variety of tools, always looking for opportunities to optimize the experience.

Customer centric, you will consider brand and customer impact before making any decisions.

You will take both a global and regional approach, seeking to understand global brand objectives but also market performance in order to deliver a consistent brand experience for users.

Key Responsibilities:

  • Align, localize, build, and distribute content toolkits for global regions.
  • Build marketing campaign content strategy and customer journey.
  • Build content strategy for peak Trade moments.
  • Including support of regional coordinators in publishing content on G-Star.com.
  • Weekly and ad hoc reporting on site metrics and competitor activity.
  • Use insights to develop and execute strategies to elevate the brand experience and optimize performance on G-Star.com.
  • CMS super user, train, and support regional teams, support in testing.

Requirements:

  • 1-2 years of relevant e-commerce experience in Apparel, Fashion, and/or Retail Industry.
  • Experience in managing content of an e-commerce platform on a daily basis.
  • Knowledge of Amplience, Hybris CMS, and/or HTML is an advantage.
  • Ability to generate e-commerce trends and performance reports with Contentsquare and Google Analytics (or similar analytics tools).
  • Ability to work independently as well as in an (international) team structure.
  • Bachelor or Master degree in marketing, information technology, or fashion.

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