Digital Marketing Specialist: Drive Customer Engagement and Growth
hace 5 días
Company Overview
">OPINATOR is a pioneering tech company revolutionizing the way businesses interact with their digital customers worldwide. Our cloud-based platform, specialized in Customer Experience and Digital Marketing, serves large national and international clients.
">About the Role
">We're seeking a highly creative Digital Marketing Specialist to join our Marketing Team and contribute to all aspects of our marketing operations. Your central goal will be to help grow our brand's influence while increasing brand loyalty, awareness, lead generation, and engagement with current and prospective customers.
">Your Key Responsibilities:
">- Develop and execute plans to drive awareness and adoption of the OPINATOR Platform, Solutions, and Services.
- Implement innovative inbound and outbound marketing strategies to increase lead generation and desired customer behaviors (including adoption, engagement, and loyalty).
- Collaborate with designers to develop high-quality content, such as blog posts, newsletters, brochures, case studies, etc.
- Maintain site analytics, metrics, and campaign reporting to inform data-driven decisions.
- Stay up-to-date on the latest trends and technologies in digital marketing, tracking best practices to ensure excellence.
Requirements
">To succeed in this role, you'll need:
- A Bachelor's degree in Marketing, Business, Communication, or a relevant field.
- Fluent English and Spanish language skills (C2 level).
- Previous experience in digital marketing or equivalent history driving awareness and adoption of products, solutions, and services.
- Demonstrable writing and content creation skills in both English and Spanish.
- Knowledge of various social media platforms, best practices, and analytical tools.
- Strong analytical abilities, excellent interpersonal skills, and a drive to learn and adapt.
What We Offer
">- An attractive, performance-based salary reflecting your skills and experience, estimated at $60,000 - $80,000 annually based on industry standards and location considerations.
- Flexible remuneration options through our partner Cobee.
- A dynamic, fun, and inspiring work environment where you can thrive and enjoy coming to work every day.
- Tailored career development, including a personalized growth plan designed just for you.
The Perfect Candidate
">If you're a motivated individual with a passion for digital marketing, we want to hear from you. Join us on this exciting journey and unleash your potential in a fast-paced environment that offers constant learning opportunities and challenges.
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