Brand Manager
hace 6 días
We are seeking a highly skilled and experienced Brand Manager to join our team at Mattel. As a key member of our EMEA Regional Marketing team, you will be responsible for managing a portfolio of IP brands and franchises, including Polly Pocket, Monster High, Enchantimals, and new hot toy launches.
Key Responsibilities- Develop and implement strategic direction across product ranging, price architecture, and go-to-market approach to ensure effective, creative, and efficient implementation of Mattel's category strategies and plans.
- Work closely with the world's leading storytellers within the toy category, as well as internal stakeholders across global and local marketing teams, insights, and digital marketing.
- Collaborate with other lines of business, such as content teams, consumer products, publishing, to run the brands as a franchise.
- Build strong PR plans with the communications team and create a strategy for adult fans in collaboration with Mattel Creation.
- Support the creation of regional brand strategies for 15 markets.
- Contribute to line creation by the Global Brand Team, providing feedback during the line creation process in collaboration with the EU3 local marketing team.
- Provide feedback to the Global Brand Team on asset creation to address regional demand creation needs.
- Develop marketing tactics that can be implemented in the region, working with digital partners.
- Help define the AP Regional budget.
- Contribute to European quotas meetings by monitoring quotas and raising opportunities or risks deviation from regional objectives.
- Select and define the line architecture, define pricing and volumes for segment responsibility to deliver against defined objectives.
- Support markets by delivering brand expertise, driving actionable business insights, removing barriers to execution, and expediting work with the Global Brand Team and other global stakeholders.
- Degree in Marketing, Sales, Business Administration (Bachelor/Master/Diploma) or equivalent qualification.
- Experience operating in a Brand Manager role.
- Commercial/marketing experience within Brand Marketing in Toys, FMCG, or Licensed consumer goods.
- A track record in coordination and delivery.
- Solid financial acumen – must be comfortable with forecasting.
- Result-oriented, winning mentality, competitive, strong will to succeed.
- Strategic thinking ability and executional skills.
- The ability to design action plans that can be easily applied.
- Proactive problem solver with a creative and analytical mindset.
- Can build and maintain strong and collaborative relationships.
- Ability to work on a variety of projects (multi-tasking) with aggressive deadlines.
- Can influence and communicate effectively at all levels of seniority (up to VP).
- Enjoys working in a fast-paced environment.
- Possess a tenacious attitude with a bias for action.
- Competitive (winning) spirit.
- Flexibility for occasional EMEA travel (1-2 days quarterly).
- Fluency in English + European language advantageous but not mandatory.
- Multicultural mindset respectful.
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