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Market Development Engineer
hace 2 meses
Arrow Electronics is seeking a highly skilled Market Development Engineer to join our team. As a Market Development Engineer, you will play a key role in driving business growth and market expansion for our IP&E solutions.
Key Responsibilities- Develop and execute comprehensive market development strategies to accelerate sales and profit growth within assigned markets or business segments.
- Specialize in key market segments and technologies, and own the go-to-market strategy plan for assigned markets/business segments.
- Conduct business strategy activities, including total available market analysis, market share analysis, segmentation, competitive analysis, emerging trends, SWOT analysis, and product positioning.
- Collaborate with the Business Unit on product road mapping, new product development, and product management activities to support assigned markets.
- Work with suppliers, product management, and other product and engineering resources to clarify product and service needs, requirements, and priorities.
- Create, gain approvals for, and execute comprehensive products and service offers.
- Contribute to the development of communication programs and materials for use in business development.
- Evaluate, recommend, and manage supplier and channel programs within assigned markets.
- Contribute to the development of marketing campaigns, tools, and training programs aimed at driving increased market share and visibility for internal and external stakeholders.
- Lead market or segment-based Voice of Customer activities to capture product reception and validate new marketing opportunities.
- Build and manage influential relationships with key suppliers.
- Make joint calls with Arrow and supplier sales personnel where strategically and tactically appropriate on a regular basis.
- Be involved with supplier web training for new products, new product releases, and supplier promotions, and identify market/customer penetration strategies with appropriate products.
