Global CRM Manager
hace 1 semana
Job Title: Global CRM Manager
Company Overview: Perfumes Loewe is a leading company in the fragrance industry, committed to innovation and excellence. We are seeking a highly skilled Global CRM Manager to join our team and drive our customer relationship management strategy.
Job Summary: As a Global CRM Manager, you will be responsible for leading our brand's customer relationship management efforts, developing and implementing a comprehensive CRM strategy that engages customers across all touchpoints. You will work closely with cross-functional teams to drive business growth, increase customer loyalty, and enhance the overall customer experience.
Main Responsibilities:
- Develop and execute a global CRM strategy that aligns with the company's business objectives
- Manage and enrich the global consumer database, driving data capture and analysis
- Define and implement customer segmentation and analysis, including RFM (Recency, Frequency, and Monetary) analysis
- Design and execute automated customer journeys across different markets and touchpoints
- Develop and manage CRM workflows, ensuring timely and effective execution
- Pilot the implementation of clienteling and loyalty programs, ensuring compliance with GDPR and regulatory requirements
- Lead and train local markets to adopt global CRM programs and strategies
- Track and report on CRM performance, using data-driven insights to inform business decisions
Requirements:
- Bachelor's degree in Marketing, Digital Marketing, or Business
- At least 7 years of CRM and clienteling experience
- Deep knowledge of CRM technologies and best practices, Microsoft 365
- Fluent English and Spanish, with French and Japanese a plus
- Strong leadership and mentoring skills, with a data-driven mindset and result-driven profile
What We Offer: Perfumes Loewe is committed to fostering a diverse and inclusive work environment, where every individual can thrive. We offer a competitive salary, comprehensive benefits, and opportunities for professional growth and development.
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