Travel Experience Designer

hace 4 semanas

Laza, Orense, España Exoticca A tiempo completo

**About Exoticca**

We are a pioneering online travel agency that has revolutionized the conception, production, and e-commerce of long-distance dream trips. At the core of our brand equity is the commitment to creating life milestones.

About the Team

As a UX/UI Designer with a specialization in CRO for checkout, you will play a critical role in optimizing our checkout experiences across both mobile and desktop platforms to maximize conversion rates and enhance user satisfaction. You will work closely with cross-functional teams to identify opportunities, test hypotheses, and implement design solutions that drive measurable improvements.

Main Responsibilities

  • Analyze website traffic and user behavior using tools like Google Analytics, heatmaps, and A/B testing.
  • Optimize the conversion funnel and user journey by identifying areas for improvement and developing strategic solutions.
  • Simplify the buying journey to enhance conversions, focusing on UI/UX design that removes barriers and makes the shortest path for visitors/buyers to convert.
  • Provide actionable insights from test results and monitor website performance metrics such as bounce rate, time on page, and conversion rates.
  • Conduct user research, usability testing, and collaborate with product managers, developers, and stakeholders to implement design changes.
  • Develop wireframes, prototypes, and high-fidelity mockups aligned with user needs and business goals.
  • Manage a pipeline of CRO experiments, identify and test new technologies to enhance conversion rates and consumer engagement.
  • Optimize key conversion points in the marketing funnel, increasing lead-to-customer conversion rates and driving marketing-qualified leads.
  • Use analytics platforms to track and analyze test outcomes, creating design, content, and development guidelines based on successful tests.
  • Stay informed about competitor activities and industry trends to maintain a competitive edge.

Requirements

To succeed in this role, you should have:

  • Proven experience in conversion rate optimization or a similar role.
  • Experience with web analytics tools and A/B testing platforms.
  • A strong portfolio demonstrating successful conversion optimization campaigns and results.
  • Proficiency in Figma.
  • Experience with web development and design principles.
  • A solid understanding of user-centered design principles and usability best practices.
  • Excellent data analysis and reporting skills, with an analytical mindset to interpret data and drive design improvements.

Benefits

At Exoticca, we offer a competitive compensation package (€60,000 - €80,000 per year) including flexible compensation management for diet, transportation, and private health insurance with Cobee. We also offer a hybrid work model with offices in Barcelona city, permanent contract from the start, travel packages at reduced prices, referral bonus, unlimited coffee, team lunches, English lessons, bi-annual company parties, and a fun and motivated multicultural team at an agile and rapidly growing organization.

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