Data-Driven Marketing Expert
hace 3 días
We're a forward-thinking blockchain company, Chiliz, that empowers sports and entertainment fans worldwide.
**About Us**
Our team is passionate about pushing the boundaries of web3 infrastructure for the sports and entertainment industry. Founded in 2018, we provide scalable and secure blockchain-enabled solutions to supercharge fan experiences using digital assets. Our native token, $CHZ, powers our ecosystem, including Socios.Com and the Chiliz Chain blockchain.
**The Opportunity**
We're seeking an experienced Data-Driven Marketing Analyst to join our team and drive data-driven decisions within our Marketing department. The ideal candidate will analyze key marketing metrics, provide actionable insights, and offer strategic recommendations to optimize our branding and digital acquisition efforts. This role is available for qualified candidates based in Europe, with a hybrid work model available for candidates located in our offices in Malta, Madrid, or Lyon.
**Key Responsibilities:**
1. Analyze top-funnel metrics and KPIs to support branding strategies, leveraging sponsorships, brand ambassadors, and influencer collaborations.
2. Evaluate performance across digital acquisition channels such as Paid Social, SEO, Affiliates, PPC, and Programmatic, understanding their underlying technologies.
3. Collaborate with the media planning team to measure and enhance the success of online media campaigns.
4. Contribute towards segmentation projects to enhance targeting and improve campaign efficiency.
5. Deliver proactive, in-depth analyses and recommendations to stakeholders, ensuring they can make informed decisions.
6. Develop and maintain dashboards tailored to business needs, offering clear visualizations and actionable insights.
7. Encourage greater stakeholder engagement with data, reports, and dashboards to foster a culture of data-driven decision-making.
8. Monitor and track key metrics daily, addressing anomalies or unexpected trends to prevent potential issues.
**Requirements:**
- 3+ years experience in a similar role
- Graduated in Statistics, Mathematics, Marketing or a similar quantitative field
- Familiarity with marketing disciplines such as SEM, Online Display, Affiliates, and Social Channels
**Salary Range:** €60,000 - €80,000 per annum (dependent on experience)
This role offers a unique opportunity to be part of a dynamic team driving innovation in the sports and entertainment industry.
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