Search Engine Marketing Account Executive
hace 4 semanas
Job Overview
Join our dynamic team at Starcom, where you will play a pivotal role in managing the SEM account for one of the leading retail brands in the nation.
We are seeking a passionate SEM Account Manager to enhance our marketing efforts.
Your daily responsibilities will include:
- Crafting a comprehensive SEM strategy aligned with business goals, including annual plans and activation content.
- Conducting thorough keyword analysis to optimize current content and identify new opportunities for growth.
- Utilizing various search engine platforms (Google Ads, Microsoft Ads, Amazon Search, Analytics) for effective campaign management.
- Implementing and managing measurement tools (Search Ads 360, Marin, AMO, Kenshoo) to track performance.
- Analyzing web analytics dashboards to refine and recommend SEM strategies.
Required Qualifications
Ideal Candidate Profile:
- A University Degree or equivalent higher education in Marketing, Engineering, or Mathematics, or 5 years of relevant experience.
- Over 4 years of expertise in Search Engine Marketing (SEM) and proficiency with SEM optimization tools (Search Ads 360, Marin, Kenshoo).
We value candidates who:
- Possess a strong command of English (C1 level or higher).
- Have experience working with international clients.
- Are skilled in managing cross-functional teams.
- Exhibit strong strategic thinking abilities.
- Demonstrate excellent communication and interpersonal skills, with a proactive and adaptable approach.
- Are open to innovative ideas and changes in the marketing landscape.
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