Patient and Referrer Content Strategy Senior Specialist

hace 3 días

Madrid, Madrid, España Boston Scientific A tiempo completo
About the Role

Boston Scientific is seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.

Key Responsibilities
  • Drive content strategy methodology evolution for patient and referrer audiences in close collaboration with Patient and Referrer Center of Excellence.
  • Set up guardrails for divisional IMC for patient and referrer content strategies, their execution and measurement.
  • Act as a change agent and primary IMC partner to EMEA Patient and Referrer stakeholders and Corporate Marketing for all matters of Direct to Patient (DTP) and Direct to Referrer (DTR) content.
  • Advocate operating models, processes, tools and technologies along the content lifecycle.
  • Work collaboratively with the IMC team for any proof of concept, pilot and socialization of new processes, guidelines and resources.
  • Participate in regional Patient Council and Advisory Boards to represent IMC.
  • Coordinate sharing of best practices for different channels and content types for patient and referrer audiences.
  • Lead patient/referrer-facing content audit process, conduct assessment of content needs.
  • Provide guidance for Branding and content creation such as tone of voice, language level for patient audience and creatives for patient audience.
  • Identify template and image gaps and manage development of templates/addressing gaps.
  • Manage related content collections.
  • Manage and evolve content analytics for patient and referrer audiences in collaboration with the Analytics and Digital Marketing teams.
  • Leverage insights to understand audience preferences and continuously enhance the customer experience.
  • Advocate localization best practices for patient and referrer audiences.
  • Translate value propositions into stories through compelling storytelling.
  • Manage vendor partners in compliance with Boston Scientific's policies and manage and track budget.
  • Monitor established metrics with productivity and effectiveness in mind.
Requirements
  • 3-5 years of relevant experience in marketing communications and/or content strategies (B2B and B2C).
  • Professional with complete understanding and wide application of principles, theories, and concepts in the field.
  • Applies a full understanding of the area of specialization to resolve a wide range of issues in creative ways.
  • Experience in developing and deploying successful content strategies for marketing communications campaigns or programs.
  • Apply business experience, expertise and relationship skills to influence stakeholders.
  • Demonstrate understanding of the formal and informal organization by building partnerships that promote stakeholder action, even without direct authority.
  • Partner with and advise business stakeholders to enable meaningful communications, consistent with company values.
  • Fluency in English.
  • Bachelor's degree in Communications, Marketing, Business or other relevant fields.
  • Preferred MedTech industry knowledge.
What We Offer

Boston Scientific is a global leader in medical science, committed to solving the challenges that matter most – united by a deep caring for human life. We offer a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive compensation package.

Join our team and be part of a mission to advance science for life.

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