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Patient and Referrer Content Strategy Lead
hace 2 meses
We are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team.
The ideal candidate will contribute to delivering excellence in customer and patient experience and omnichannel marketing by developing and implementing integrated communication campaigns.
The IMC EMEA Team develops and implements integrated communication campaigns, blending expertise in branding, content strategy, and copywriting to engage our audiences with relevant and meaningful content along the customer or patient journey and to strengthen the Boston Scientific brand.
Your Responsibilities- Drive content strategy methodology evolution for patient and referrer audiences in close collaboration with Patient and Referrer Center of Excellence.
- Set up guardrails for divisional IMC for patient and referrer content strategies, their execution and measurement.
- Act as a change agent and primary IMC partner to EMEA Patient and Referrer stakeholders and Corporate Marketing for all matters of Direct to Patient (DTP) and Direct to Referrer (DTR) content.
- Advocate operating models, processes, tools and technologies along the content lifecycle.
- Work collaboratively with the IMC team for any proof of concept, pilot and socialization of new processes, guidelines and resources.
- Participate in regional Patient Council and Advisory Boards to represent IMC.
- Coordinate sharing of best practices for different channels and content types for patient and referrer audiences.
- Lead patient/referrer-facing content audit process, conduct assessment of content needs.
- Provide guidance for Branding and content creation such as tone of voice, language level for patient audience and creatives for patient audience.
- Identify template and image gaps and manage development of templates/addressing gaps.
- Manage related content collections.
- Manage and evolve content analytics for patient and referrer audiences in collaboration with the Analytics and Digital Marketing teams.
- Leverage insights to understand audience preferences and continuously enhance the customer experience.
- Advocate localization best practices for patient and referrer audiences.
- Translate value propositions into stories through compelling storytelling.
- Manage vendor partners in compliance with Boston Scientific's policies and manage and track budget.
- Monitor established metrics with productivity and effectiveness in mind.
- Successfully collaborate with key partners in EMEA and Global Integrated Marketing Communications and demonstrate excellence in creating synergies, cross-fertilization, and continuous improvement.
We are looking for a highly skilled and experienced professional with a strong background in marketing communications and content strategies.
The ideal candidate will have a deep understanding of the patient and referrer audience needs and opportunities, as well as experience in developing and deploying successful content strategies for marketing communications campaigns or programs.
The candidate should also have a strong business acumen, excellent communication and project management skills, and the ability to work collaboratively with cross-functional teams.
We are an equal opportunities employer and welcome applications from diverse candidates.
Please note that this role can be based in various locations, including Milan, Madrid, London, Paris, Düsseldorf, and Warsaw.
