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Senior Content Strategist for Patient and Referrer Experience
hace 1 mes
As a key member of the Marketing Excellence EMEA Integrated Marketing Communications (IMC) team, the Patient and Referrer Content Strategy Senior Specialist plays a crucial role in delivering excellence in customer and patient experience and omnichannel marketing.
Key Responsibilities- Drive the evolution of content strategy methodology for patient and referrer audiences in collaboration with the Patient and Referrer Center of Excellence.
- Establish guardrails for divisional IMC for patient and referrer content strategies, their execution, and measurement.
- Act as a change agent and primary IMC partner to EMEA Patient and Referrer stakeholders and Corporate Marketing for all matters of Direct to Patient (DTP) and Direct to Referrer (DTR) content.
- Advocate operating models, processes, tools, and technologies along the content lifecycle.
- Collaborate with the IMC team for proof of concept, pilot, and socialization of new processes, guidelines, and resources.
- Participate in regional Patient Council and Advisory Boards to represent IMC.
- Coordinate sharing of best practices for different channels and content types for patient and referrer audiences.
- Lead patient/referrer-facing content audit process, conduct assessment of content needs.
- Provide guidance for Branding and content creation, including tone of voice, language level for patient audience, and creatives for patient audience.
- Identify template and image gaps and manage development of templates/addressing gaps.
- Manage related content collections.
- Manage and evolve content analytics for patient and referrer audiences in collaboration with the Analytics and Digital Marketing teams.
- Leverage insights to understand audience preferences and continuously enhance the customer experience.
- Advocate localization best practices for patient and referrer audiences.
Boston Scientific is a leading medical device company that provides innovative solutions for patients and healthcare professionals. We are committed to delivering excellence in customer and patient experience and omnichannel marketing.
