Patient and Referrer Content Strategist
hace 2 días
Boston Scientific is seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. As a key member of this team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.
Key Responsibilities- Drive the evolution of content strategy methodology for patient and referrer audiences in collaboration with the Patient and Referrer Center of Excellence.
- Establish guardrails for divisional IMC for patient and referrer content strategies, their execution, and measurement.
- Act as a change agent and primary IMC partner to EMEA Patient and Referrer stakeholders and Corporate Marketing for all matters of Direct to Patient (DTP) and Direct to Referrer (DTR) content.
- Advocate for operating models, processes, tools, and technologies along the content lifecycle.
- Collaborate with the IMC team to develop and implement integrated communication campaigns.
- Participate in regional Patient Council and Advisory Boards to represent IMC.
- Coordinate the sharing of best practices for different channels and content types for patient and referrer audiences.
- Lead the patient/referrer-facing content audit process and conduct assessments of content needs.
- Provide guidance on branding and content creation, including tone of voice and language level for patient audiences.
- Identify template and image gaps and manage the development of templates to address these gaps.
- Manage related content collections and evolve content analytics for patient and referrer audiences in collaboration with the Analytics and Digital Marketing teams.
- Leverage insights to understand audience preferences and continuously enhance the customer experience.
Boston Scientific is committed to fostering a diverse and inclusive work environment that encourages collaboration, innovation, and growth. As a member of our team, you will have access to the latest tools, information, and training to advance your skills and career. We offer a dynamic and supportive work environment that values your contributions and recognizes your achievements.
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Patient and Referrer Content Strategist
hace 1 mes
Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleThe Patient and Referrer Content Strategist will contribute to delivering excellence in customer and patient experience and omnichannel marketing as part of the Marketing Excellence EMEA Integrated Marketing Communications (IMC) team.Key ResponsibilitiesDrive the evolution of content strategy methodology for patient and referrer audiences in...
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Patient and Referrer Content Strategist
hace 1 mes
Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleThe Patient and Referrer Content Strategist will contribute to delivering excellence in customer and patient experience and omnichannel marketing as part of the Marketing Excellence EMEA Integrated Marketing Communications (IMC) team.Key ResponsibilitiesDrive the evolution of content strategy methodology for patient and referrer audiences in...
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Patient and Referrer Content Strategy Lead
hace 4 semanas
Madrid Centro, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team.The ideal candidate will contribute to delivering excellence in customer and patient experience and omnichannel marketing by developing and implementing integrated...
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Patient and Referrer Content Strategy Lead
hace 4 semanas
Madrid Centro, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team.The ideal candidate will contribute to delivering excellence in customer and patient experience and omnichannel marketing by developing and implementing integrated...
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Madrid Centro, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDevelop and deploy...
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Madrid Centro, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDevelop and deploy...
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Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDrive content...
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Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDrive content...
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Patient and Referrer Content Strategy Senior Specialist
hace 4 semanas
Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleBoston Scientific is seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key...
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Patient and Referrer Content Strategy Senior Specialist
hace 4 semanas
Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleBoston Scientific is seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key...
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Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleBoston Scientific is seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key...
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Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleBoston Scientific is seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key...
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Patient and Referrer Content Strategy Senior Specialist
hace 4 semanas
Madrid Centro, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications team. As a key member of this team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDevelop and deploy...
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Patient and Referrer Content Strategy Senior Specialist
hace 4 semanas
Madrid Centro, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications team. As a key member of this team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDevelop and deploy...
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