Marketing Automation and Campaigns Specialist

hace 1 semana

Barcelona, Barcelona, España Expedia, Inc. A tiempo completo
About the Role

We are seeking a highly skilled Marketing Automation and Campaigns Specialist to join our team at Expedia, Inc. This is a unique opportunity to work with a global leader in the travel industry, leveraging your expertise in marketing automation and campaign execution to drive business growth and improve the partner experience.

Key Responsibilities
  • Support the implementation of marketing campaigns through email and landing page builds, and preparation of onsite marketing assets.
  • Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email and landing page performance.
  • Effectively communicate results to team and management.
  • Facilitate post-campaign learnings and build a knowledge base of campaign best practices for new business and partner marketing.
  • Support the production and implementation of articles and other learning solutions content.
  • Campaign support: Own and optimize our global master campaign intake process.
  • Automation support: Produce accurate, high-quality, thoughtfully designed Marketo solutions independently.
  • Collaborate with workstream leads and use datasets to uncover insights and identify opportunities to improve campaigns and processes.
  • Early problem solving and scoping - you will need to take the first steps to frame a problem (eg. With the Marketo to Salesforce sync) and develop a work plan for review.
  • Document technical solutions in a way that is understandable and usable for business-oriented consumers.
Requirements
  • 2+ years' experience working directly in Marketo to execute B2B marketing campaigns.
  • Experience with CRM platforms like Salesforce.
  • Strong knowledge of Marketo and good skills with Salesforce. Experience in other marketing tech stack tools, such as Knak, a plus, but not required.
  • A passionate B2B marketing automation specialist: You love technology and have a knowledge of and enthusiasm for marketing automation best practices, emerging trends, and technologies.
  • Data-driven with an analytical mindset: Confident analyzing large data sets to find opportunities and uncover ways to continuously improve our campaigns.
  • Tireless, results-driven mentality: Able to continually critique and optimize performance with a positive mindset.
  • High impact personality: True self-starter with an enthusiastic and positive, can-do attitude and bias to action.
  • Communication skills: Excellent spoken and written communication skills.
  • You are passionate about understanding partners' businesses and commercially minded.
  • Ability to work comfortably in ambiguous situations.
  • Ability to work effectively in a lean, entrepreneurial, global, and highly matrixed environment.
  • Affinity for data - experience with data modeling, database design, and segmentation techniques.
  • Ability to effectively communicate and influence key stakeholders to support proposed strategies, process improvements, and operational decisions.

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