Marketing Automation Specialist
hace 6 días
We are seeking a highly skilled Marketing Automation Specialist to join our team at Semrush. As a key member of our marketing operations team, you will be responsible for managing and optimizing our marketing automation tools, particularly focusing on our CRM HubSpot.
Key Responsibilities- CRM Management: Oversee the management and optimization of our CRM platform (HubSpot), ensuring it is fully integrated with other tools and used to its full potential.
- Automation Setup: Design, implement, and manage automated marketing sales workflows, including email campaigns, lead nurturing sequences, and customer segmentation strategies.
- Data Integrity: Maintain the accuracy and cleanliness of CRM data by regularly auditing data inputs, removing duplicates, and updating outdated information.
- Reporting and Analytics: Develop and deliver regular reports on campaign performance, CRM health, lead conversion rates, and other key metrics to support data-driven decision-making.
- Collaboration: Work closely with the sales and product teams to ensure alignment in marketing strategies and objectives.
- Optimization: Continuously monitor and optimize automation processes, ensuring maximum efficiency and effectiveness in achieving marketing goals.
We are looking for a highly skilled and experienced Marketing Automation Specialist with:
- Education: Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
- Experience: Minimum of 3-5 years of experience in marketing automation, CRM management, or related roles, with a strong preference for experience using HubSpot.
- Technical Skills: Proficiency in CRM platforms (HubSpot is a must), marketing automation tools, data analysis, and reporting tools. Familiarity with SQL or similar database query languages is a plus.
- Analytical Mindset: Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Attention to Detail: Highly organized with meticulous attention to detail, particularly in data management and reporting.
- Communication: Excellent written and verbal communication skills with the ability to explain complex processes to non-technical stakeholders.
- Problem-Solving: Strong problem-solving skills with a proactive approach to identifying issues and implementing solutions.
- Adaptability: Ability to work in a fast-paced environment and adapt to changing priorities and deadlines.
We offer a dynamic and supportive work environment, with opportunities for professional growth and development. As a Marketing Automation Specialist at Semrush, you will have the chance to work with a talented team of professionals and contribute to the success of our company.
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