Marketing Automation Specialist

hace 4 semanas

Barcelona, Barcelona, España Cognizant Netcentric A tiempo completo

The Marketing Automation Specialist at Cognizant Netcentric plays a pivotal role in orchestrating the design, development, and execution of sophisticated marketing automation initiatives utilizing Marketo. This position demands a comprehensive grasp of marketing technologies, a strategic outlook, and the capability to collaborate effectively with diverse stakeholders to enhance marketing campaigns and streamline lead management workflows. You will lead a team focused on Marketo and oversee backlog management responsibilities.

Key Responsibilities:

  • Strategic Development: Formulate and execute extensive marketing automation plans leveraging Marketo to align with the organization’s marketing objectives.
  • System Design: Architect and sustain the Marketo framework, ensuring seamless integration with other platforms such as CRM, CMS, analytics tools, and third-party applications.
  • Campaign Oversight: Manage the design, implementation, and refinement of marketing campaigns, encompassing email marketing, lead nurturing, lead scoring, and multi-channel marketing strategies.
  • Data Governance: Maintain data integrity and quality within Marketo and associated systems, oversee database segmentation, and facilitate data migration efforts.
  • Performance Analytics: Create and sustain reports and dashboards to evaluate campaign performance, offering insights and recommendations to enhance marketing efficacy.
  • Collaboration with Stakeholders: Partner closely with marketing, sales, IT, and external vendors to ensure marketing automation processes meet business needs and objectives.
  • Training and Guidance: Deliver training and support to marketing teams on best practices for utilizing Marketo, while keeping abreast of the latest features and industry trends.
  • Regulatory Compliance: Ensure all marketing activities adhere to relevant regulations and best practices, including GDPR, CAN-SPAM, and other data privacy laws.

Qualifications:

  • A degree in Economics, Marketing, Business, or a related field.
  • 3+ years of experience in project management within a data-driven campaign management or marketing automation platform (e.g., Adobe Campaign, Marketo, HCL Unica, Oracle Eloqua, SAS MA, Emarsys, etc.).
  • Fundamental understanding of relational databases and experience working with them.
  • Strong analytical skills that facilitate problem-solving and data-driven insights.
  • Proficiency in working with numerical data and spreadsheets.
  • Experience in international projects and collaboration with remote teams.
  • Exceptional communication and interpersonal abilities.
  • Customer-oriented mindset.
  • Fluency in English (both verbal and written).

Preferred Qualifications:

  • Familiarity with HTML, CSS, and/or JavaScript.
  • Experience with project management and bug tracking tools such as JIRA.
  • Proficient in wiki-based documentation tools, e.g., Confluence.
  • Additional language skills, particularly in German or Spanish, are advantageous.
  • Eligibility to work within the EU and/or Switzerland.

What We Offer:

  • Permanent employment contract.
  • 30 days of annual leave.
  • Flexible working hours.
  • Recognition bonus program.
  • Private health insurance.
  • Apple work equipment.
  • Work-from-home equipment and welcome package.
  • Monthly compensation for work-from-home expenses.
  • Access to Udemy courses.
  • Adobe certification opportunities.
  • Sponsored gym membership.
  • Tax-free benefits (e.g., meal vouchers, childcare, and transportation).
  • A dynamic and international team environment.
  • A culture of inclusivity where every voice matters; we operate as a Holacracy organization.

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