Senior Commercial Lead

hace 2 semanas


Madrid, Madrid, España Philip Morris International A tiempo completo
About the Role

We are seeking a highly skilled Senior Commercial Lead to drive our Commercial Territory in en language region. In this role, you will be responsible for developing and executing the Territory annual business plan, aligning with national strategic guidelines to contribute to the territory/region growth of IQOS Users & HnB.

Main Accountabilities
  1. Territory Plan: Develop the plan for the Territory (BPWATTS, BOWATTS, and action plans), taking into consideration market analysis & dynamics, competitive activities, trade profile, brands, consumer data, and resources to contribute to the market growth.
  2. Territory Plan Deployment: Execute the Territory plan, taking into account the full consumer journey and selling opportunities. Define the appropriate portfolio and commercial drivers to support each point of sale in order to maximize return on investment and drive adult smoker's choice towards our brands.
  3. Commercial Drivers' Management: Manage and implement the appropriate commercial drivers at point of sales. Taking into account territory information/analysis and business opportunities, define and implement the main commercial drivers as portfolio availability, MUPIS, SE, and hostesses' activities, consumer promotions, visibility at point of sales, and trade engagement activities.

As a Senior Commercial Lead, you will be responsible for ensuring the optimal availability and stock level of PMS brands as per consumers' profiles and business needs of each point of sale. You will also allocate and manage frontliner teams, SE, MUPI, or hostesses coordinator, and promotions available, ensuring excellence in the deployment of each activity.


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