Global Data Analyst for Marketing Technologies
hace 1 semana
Job Overview
This role is part of the Global Marketing team at Continental, focusing on data-driven insights to support marketing strategies. The ideal candidate will have expertise in web analytics, project management, and data protection.
Key Responsibilities
- Develop and maintain centralized tracking concepts for Continental's tire brand websites using Google Analytics and other marketing technologies.
- Manage and configure accounts for marketing tools, including PIM, DAM, and Consent Management Tools.
- Build dashboards and reports to provide actionable recommendations for improvement.
- Support the standardization of digital marketing best practices and deliver reports to stakeholders.
- Manage Qualtrics accounts and train MarCom colleagues in data management.
Requirements
- Academic degree in marketing, communications, computer science, or equivalent.
- Multiple years of experience in web analytics, online marketing, or related areas.
- Expert knowledge in web analytics tools, including Google Analytics and GTM.
- Project management skills and data protection knowledge.
- Professional working proficiency in English.
What We Offer
- Continental Value Sharing Bonus.
- Corporate Pension Plan (after two years of seniority).
- Flexible Compensation Plan.
- Employee discounts on Business Schools and Tires.
- Daily restaurant tickets.
- 100% illness complement.
- Recognition bonus.
- Accident insurance.
- Assistance at private medical clinic.
- Co-financing of corporate medical insurance.
- Teleworking policy.
- Flexible timetable.
- Irregular working day to care for children.
- Office car park.
- Fruits in the office.
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