Analytics Consultant for Digital Marketing

hace 3 días


Madrid Centro, Madrid, España Incubeta Africa Jaco Lintvelt Incubeta Africa Incubeta International A tiempo completo
About the Role

We are seeking a highly skilled Senior Data Analyst to join our team in Madrid. The ideal candidate will have a minimum of 2-3 years of experience working on digital analytics projects, specifically with Google Analytics (Universal Analytics and GA4).

The successful candidate will provide detailed solutions to achieve maximum conversion and increase turnover for our clients. They will work closely with our Data & Analytics Manager to prioritize web analytics requests, tasks & deliverables according to business needs across different Industries.

Earning Range: €55,000 - €70,000 per year

Key Responsibilities
  1. Develop and implement data-driven strategies to drive business growth.
  2. Manage and influence customer contacts, maintain positive working relationships, and help them analyze data, trends, and performance.
  3. Identify sales/upselling opportunities as well as business challenges and add strategic Analytics experience to our customers for them to grow their businesses.
  4. Provide account management on large Analytics projects.
  5. Provide analytics training to customers on-site.
  6. Define KPIs with the client and perform an audit of the current data ecosystem.
  7. Build measurement plans for varied web analytics, TMS, and CMP tools.
  8. Provide input into RFPs by supporting the Sales team to draw up and present strategic proposals to customers' inclusive timelines and costs of investments.
  9. Consult with customers on the deployment of Google Analytics / Google Analytics 360 across their web properties.
  10. Actively participate in sales, customer, and team meetings.
Requirements
  • A University Degree in Engineering, Economics, Business Administration, or Marketing.
  • Fluent in Spanish and good knowledge of business English (Portuguese & Italian are a plus).
  • A sound understanding of the Southern European and specific Spanish online advertising industry - knowledge of the underlying technology, major tech providers, agencies landscape, and online media buying & selling processes including the programmatic buying landscape.
  • An ability to code/script in support of customer requirements (SQL and/or Javascript and/or Python).
  • Experience in designing and building solutions with ETL, TMS, Web Analytics tools, etc.
  • Strong analytical skills and a proven track record of successful business development gained at a media agency or advertiser level.
  • Proven expert knowledge in Google Analytics 360.
  • Strong understanding of all digital marketing channels, ad technologies, cross-media solutions.


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