Digital Analytics Marketing Specialist
hace 2 semanas
**Company Overview:**
Indicia Worldwide is a global data and technology led marketing agency that collaborates with top brands worldwide. Our company has a rich heritage in print, creative production, retail, data, digital, tech, and creative disciplines, which we combine to support global brands with their omnichannel marketing activation needs.
**About the Role:**
We are seeking a Digital Analytics Manager to join our team as we expand our digital offering across Europe. This role will play a crucial part in delivering an exceptional service to our clients by providing expert insights and recommendations on Google Analytics (GA), Google Tag Manager (GTM), and Paid Platform tracking.
**Key Responsibilities:**
- Google Analytics Management: Configure and maintain multiple GA properties across markets to ensure consistent and accurate tracking, including custom events, metrics, dimensions, and audiences.
- Google Tag Manager: Develop and implement clear and consistent tagging strategies for clients, identifying new opportunities to improve reporting capabilities and deliver actionable insights.
- Paid Platforms Tagging: Ensure correct tagging for each campaign launch across markets, supporting multiple channels such as Google Ads, Meta, and LinkedIn.
**Reporting and Compliance:**
Collaborate with stakeholders to understand reporting requirements, briefing the BI team for automated dashboard creation. Oversee the development of campaign reports, ensuring accuracy and timely delivery. Maintain up-to-date knowledge of GA, GTM, and relevant platforms, ensuring compliance and best practices.
**Estimated Salary:** $80,000 - $120,000 per year, depending on experience and location.
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