Marketing Operations Specialist
hace 3 semanas
About the Role:
We are seeking a highly skilled Marketing Operations Specialist to join our team at Board International. As a key member of our global demand operations team, you will play a critical role in implementing scalable processes to ensure best practices in lead assignment, database management, and marketing automation.
Key Responsibilities:
- Manage and allocate inbound leads in accordance with distribution rules.
- Support, monitor, and report on lead cycle execution to ensure optimal performance.
- Maintain the database at desired coverage and quality levels, including regular reviews and cleaning to remove duplicates, correct inaccuracies, and standardize data formats.
- Perform data synchronization tasks with D&B or other relevant sources.
- Ensure data compliance with regulations such as GDPR and CCPA.
- Execute and report on database projects and data priorities for upcoming campaigns.
- Troubleshoot and resolve issues related to lead, account, opportunity, and database management.
- Assist users with system navigation, usage queries, list uploads, and database updates.
- Troubleshoot and resolve issues related to scheduling, testing, and deploying email campaigns in Marketo.
- Conduct 'how-to' sessions on lead management processes, data hygiene practices, and system usage.
- Maintain standards and templates for lead and database process documentation.
- Assist the global demand operations team with tasks essential for the successful completion of projects and programs.
Requirements:
- Expertise in Salesforce (experience as a Salesforce Admin is a plus).
- Familiarity with Marketing Automation Systems such as Marketo.
About Board International:
At Board International, we help enterprises plan smarter, drive outcomes, and lead transformation with one single Intelligent Planning Platform. Trusted by thousands of leading organizations, over the last 30 years we have designed our Product with enterprise planning agility in mind and the passionate care of our people as our main driver.
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