Strategic Brand Activation Manager for Spain

hace 4 días

Madrid, Madrid, España Empresa Reconocida A tiempo completo
Job Overview

We are seeking an experienced Strategic Brand Activation Manager to join our Iberian Frontline Marketing team in Spain. This is a 8-month fixed term contract, and we require the successful candidate to start as soon as possible.

About the Role

The Strategic Brand Activation Manager will be responsible for driving brand activation on a local level for their dedicated brand, working closely with the local frontline marketing & European category team, local business operations team, and bottling partner, CCEP.

Main Responsibilities
  • Drive and manage brand activation at the local level, including building annual brand plans, managing brand campaigns, activations & promos, and experiential marketing and events (leveraging marketing assets) in coordination with the bottler & category teams.
  • Support the country marketing lead on cross-functional initiatives, work assignments, and tasks that align with brand priorities.
  • Participate in agile projects for the development of OU (Operating Unit) and Market-level innovation and marketing campaigns.
  • Manage brand program budgets (DME) and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget.
  • Track brand and project performance through data analysis by converting KPI's and findings into specific insights and actions that add value to the business, drive brand love, and brand value.
  • Coordinate local activations with bottler, including brand campaigns, POS activations & promos, events, experiential/sampling.
  • Prepare reports / market analysis / presentations as needed (e.g. monthly performance reports).
About You

To succeed in this role, you will need:

  • A Bachelor's or Master's degree, preferably in marketing/business.
  • 3-5 years of experience in marketing activation (end to end project delivery) & brand management on a local market level; FMCG experience is a plus.
  • Ability to understand and leverage business, finance, and commercial insights.
  • Ability to adapt to changing environment and cross-correct in due time, scenario planning thinking.
  • Ability to effectively communicate and collaborate with key stakeholders (category marketing teams, bottler, other functions, agencies) and ensure alignment.
  • Good project management skills, able to coordinate multiple projects at the same time and deliver high quality on time.
  • Ability to coordinate full details (calendars, resources, metrics) of local activation with key stakeholders (category team, business operations team, bottler, local agencies).
  • Language skills: Fluent Spanish and English.
Salary

This is a competitive salary position, estimated to be around €45,000 - €60,000 per annum, depending on experience.

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