Senior Cultural Innovation Director

hace 6 días


Madrid, Madrid, España Heinz A tiempo completo

About the Opportunity

The Kraft Heinz Company is seeking a dynamic and strategic Creative & Culture Hub Manager to lead a cross-functional team across Spain & France. This unique hybrid role merges the strategic expertise of a traditional Agency Account Director with the business acumen of a Brand Marketing Manager.

Job Overview

The Creative & Culture Hub Lead will be at the forefront of driving collaboration between brand teams and creative talent, ensuring that business challenges are solved with bold, culturally relevant creative solutions. As the key liaison between brand teams and the agency, you will fully understand the brand's objectives, challenges, and vision.

Your Key Responsibilities

  • Strategic Leadership: Act as a trusted strategic partner for brand teams, deeply understanding their business objectives, challenges, and long-term vision.
  • Business Insight & Strategy: Provide strategic input to the creative team, rooted in a deep understanding of the brand's competitive landscape, target audience, and cultural relevance.
  • Social & Cultural Activation Leadership: Oversee the end-to-end process of your team's output; from daily reactive moments to hero activations. Ensure all campaigns are strategically sound, culturally relevant, and creatively bold.
  • Cross-Functional Collaboration: Serve as the bridge between brand teams, creative, social media, strategy, and production. Ensure alignment between all stakeholders, facilitating smooth communication and ensuring work is delivered on time, on brand, and within budget.
  • Creative Champion: Advocate for creativity within the business, helping brand teams see the value of bold, culture-driven creative solutions. Ensure that every creative idea is strategically grounded and has the potential to make a significant cultural and business impact.


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