Energetic Brand Activation Specialist
hace 2 días
Job Summary
We are seeking an Energetic Brand Activation Specialist to join our Iberian Frontline Marketing team in Spain. As a key member of the team, you will be responsible for driving brand activation on a local level, working closely with the local frontline marketing & European category team, local business operations team, and bottling partner, CCEP.
About the Role
The successful candidate will have 3-5 years of experience in marketing activation (end-to-end project delivery) & brand management on a local market level, preferably in FMCG. You will be fluent in Spanish and English, with excellent communication and collaboration skills. Your ability to adapt to changing environments, scenario planning thinking, and effective project management skills will be invaluable in this role.
Duties and Responsibilities
- Drive and manage brand activation at the local level, including building annual brand plans, managing brand campaigns, activations, promos, and experiential marketing events in coordination with the bottler & category teams.
- Support the country marketing lead on cross-functional initiatives, work assignments, and tasks that align with brand priorities.
- Participate in agile projects for the development of OU and Market-level innovation and marketing campaigns.
- Manage brand program budgets (DME) and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget.
- Track brand and project performance through data analysis by converting KPIs and findings into specific insights and actions that add value to the business, drive brand love, and brand value.
- Coordinate local activations with bottler, including brand campaigns, POS activations, promos, events, experiential/sampling.
- Prepare reports/market analysis/presentations as needed (e.g., monthly performance reports).
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