Digital Content Strategist
hace 3 días
Company Overview
Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has over 98,000 employees. The company's unique work philosophy, The Power of One, puts clients at the center by promoting their business growth through creative agencies, media, and areas of transversal knowledge.
Role Summary
We are seeking a Digital Content Strategist & Brand Experience Specialist to join our senior team responsible for designing and activating Branded Content actions. The ideal candidate should possess excellent communication skills, project management experience, and the ability to analyze results.
Key Responsibilities
You will be part of a dynamic and expert team working daily on Branded Content campaigns in digital media. Your key responsibilities will include managing and coordinating multimedia Branded Content projects from start to finish, including ad hoc productions such as shooting, video production, and social media publishing.
Project Management
Management of Branded Content projects for clients, offering an end-to-end service: briefing, partner selection, KPI analysis, recommendation, proposal, and activation.
Campaign Coordination
Coordination and activation of campaigns: management of materials, coordination of productions (audiovisual pieces, shooting, video, social...), supervision of editorial content, social media publishing, and measurement.
Campaign Monitoring & Optimization
Monitoring and optimization of campaigns, as well as final reporting and evaluation.
New Content Opportunities
Identifying new content opportunities and proposing ideas to drive innovation in digital Branded Content.
Requirements
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