Marketing Content Strategist

hace 4 días

Madrid Centro, Madrid, España Semrush A tiempo completo
About the Role

We are seeking a highly skilled Marketing Content Manager to join our team at Semrush. As a key member of our marketing department, you will be responsible for creating and managing a wide range of marketing content that aligns with our overall marketing goals and drives brand awareness and engagement.

Key Responsibilities
  1. Content Strategy Development: Develop and implement a comprehensive content strategy that aligns with our business objectives and drives lead generation.
  2. Content Creation: Produce high-quality content for various channels, including website copy, blog posts, white papers, case studies, email campaigns, and more.
  3. Brand Voice Management: Ensure all content is consistent with our brand voice, effectively communicating our unique value proposition and resonating with our target audience.
  4. SEO Optimization: Write and optimize content for search engines to improve organic visibility and drive traffic to our website.
  5. Collaboration: Work closely with the marketing, sales, and product teams to ensure content aligns with our business objectives and supports lead-generation efforts.
  6. Content Review and Editing: Review and edit content produced by other team members or external contributors to ensure it meets our quality standards and brand guidelines.
  7. Content Performance Analysis: Monitor and analyze the performance of content across different channels, using insights to refine content strategies and improve engagement.
  8. Project Management: Manage multiple content projects simultaneously, ensuring timely delivery and alignment with marketing campaigns.
Requirements

Education: Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.

Experience: Minimum of 4-5 years of experience in content creation, with a strong portfolio showcasing work in the digital marketing industry.

Language Skills: Native-level proficiency in English, with exceptional writing, editing, and proofreading skills. Additional languages are a plus.

Industry Knowledge: Familiarity with digital marketing, big data, or alternative data markets, and the ability to translate complex concepts into clear, compelling content.

Technical Skills: Proficient in using content management systems (CMS), SEO tools, and social media platforms. Experience with HubSpot and WordPress is preferred.

Creativity: Strong creative skills with the ability to craft engaging narratives that capture the audience's attention and drive action.

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