Content Strategist
hace 5 días
Cigna Healthcare, a division of The Cigna Group, is a leading health services provider that advocates for better health through every stage of life. We empower our customers with the information and insight they need to make informed decisions about their health and well-being.
Job SummaryWe are seeking a highly skilled Content Strategist to join our dynamic team. As a Content Strategist, you will be responsible for developing and executing a comprehensive internal communications plan that engages our employees and fosters a culture of collaboration and innovation.
Main Responsibilities- Develop Communication Plans: Create and implement communication plans that align with our business objectives and engage our employees through a multi-channel approach.
- Craft Compelling Messaging: Develop compelling messaging and content that resonates with our employees and supports our business goals.
- Coordinate Communication Activities: Coordinate a wide range of communication activities, including town halls, presentations, talking points, leadership messages, video content, web content, and organizational announcements.
- Manage Messaging Platforms: Ensure that our messaging platforms, intranet, and assets are up-to-date and effective in communicating our message.
- Pitch Ideas and Hypotheses: Develop and pitch ideas and hypotheses about how to effectively communicate with stakeholders and foster engagement and brand favorability.
- Write and Edit Content: Write and edit content and communications for internal communication activities, including organizational messages and work with the dispatch team to publish and distribute on the appropriate channels.
- Seek Compelling Stories: Actively seek out compelling stories that underpin our people strategy and corporate responsibility agenda.
- Develop Communications Materials: Develop high-quality, accurate communications materials for various audiences, including PR releases, newsletters, presentations, speeches, talking points, organizational announcements, collateral material, multimedia, and web content.
- Monitor and Evaluate: Monitor and evaluate the efficacy of our communication strategies and tactics for continuous improvement, with clear KPIs to demonstrate ROI of internal communication activities.
- Strong Project Management Skills: Develop detailed project plans and schedules, and manage multiple projects simultaneously.
- Business Acumen: Understand the relationship between business and communication objectives, and develop communication plans that align with our business goals.
- Strong Writing and Editing Skills: Write and edit content and communications for internal communication activities, and develop compelling messaging and content that resonates with our employees.
- Creative Skills: Understand the power of format and storytelling, and develop creative content that engages our employees and supports our business goals.
- Critical Thinking: Develop and pitch ideas and hypotheses about how to effectively communicate with stakeholders and foster engagement and brand favorability.
- Strong Verbal Communications: Develop and deliver presentations, talking points, and leadership messages that engage our employees and support our business goals.
- Proactive Self-Starter: Demonstrate good judgment, tact, and discretion when working with Cigna employees at all levels, and be comfortable working in a hybrid working environment.
We offer a dynamic and motivated team environment, with opportunities for professional growth and development. You will work closely with functional team leads, office leads, HR, and Marketing and Communications teams in various office locations across the globe. We offer a hybrid working environment, with opportunities for remote work and collaboration with colleagues across the globe.
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