Associate Media Manager Iberia

hace 2 días

Barcelona, Barcelona, España Mattel A tiempo completo
About the Role

Mattel is seeking a highly skilled Associate Manager Media Iberia to join our Iberia Marketing Team. As a key member of the team, you will be responsible for driving the Iberia digital media agenda and activations to deliver maximum ROI.

Key Responsibilities
  • Drive Iberia Media Strategy & Processes: Translate insights into strategies and actions, identify missing insights and trends, and implement solutions to be a more consumer-centric, insights-focused team.
  • Continuously track and evaluate the performance of your efforts, and if necessary, adapt your strategy for the future.
  • Drive test & learn agenda, budget management and coordination, and be externally focused, assisting with internal or external digital workshops.
  • Keep up on trends in digital media, actively work towards promoting best practice and efficiency gains in everything the team does, and coordinate and collaborate with Category team and Regional Digital team to share expertise of the local market as well as identify synergies, alignment, best practices and opportunities within the country.
  • Lead Integrated Media Planning, act as media lead and coordinator internally and with agencies, and oversee all digital media campaigns.
  • Brand Audience strategy: collaborating with the Brand teams to understand Brand/Category specific needs when it comes to precision targeting, and to identify the data-enabled strategy for reaching our target consumers, optimize brand media plans, circulate best practices.
About Mattel

Creativity is our superpower. It's our heritage and it's also our future. At Mattel, we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences, and develop children through play. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

What We Offer

We offer a dynamic and inclusive work environment that allows every member of our team to feel respected, included, and heard. We believe that everyone should be able to show up as themselves and do their best work every day. If you're passionate about digital media and want to be part of a team that is shaping the future of play, we encourage you to apply for this exciting opportunity.

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