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RRP CX Manager
hace 2 meses
**Job Summary**
The RRP CX Manager is a key role within JTI, responsible for driving the Consumer Experience (CX) programs for RRP brands. This position sets the fundamentals for the activation of the brand to deliver a superior consumer brand experience in the assigned market.
**Key Responsibilities**
- Develop and implement the CX platform for the designated market, ensuring alignment with brand strategies and our target consumer.
- Identify and execute efficient and innovative approaches to effectively engage and excel in reaching consumers throughout their entire consumption journey, from awareness, trial to acquisition, retention, and loyalty.
- Guarantee the execution of the consumer activation plan working in close partnership with internal stakeholders (Marketing, Digital, Sales, PPO, Legal, HQ), securing an optimal resource allocation in line with defined budget and brand guidelines.
- Design detailed briefings for agencies involved in CX platforms, ensuring alignment with various internal departments engaged in the projects and CX platforms.
- Conduct in-depth analyses of each platform to uncover powerful insights for each platform, consumers, and short and medium-term strategies for CX platforms.
- Responsible for tactical management of the local budget, ensuring proper allocation as planned, correct phasing, and execution of activities according to the established plan.
- Lead and develop the Activation Team, fostering a collaborative OneTeam mindset.
**Requirements**
- Strong understanding of consumer behavior and market trends.
- Excellent communication and project management skills.
- Ability to work in a fast-paced environment and prioritize multiple tasks.
- Strong analytical and problem-solving skills.
- Experience in brand activation and customer experience management.
