Consumer Experience Manager for RRP Brands
hace 3 semanas
About the Role:
The Consumer Experience Manager will be responsible for driving the CX programs for RRP brands, setting the fundamentals for the activation of the brand to deliver a superior consumer brand experience in the assigned market.
The incumbent will support the generation of a powerful consistent through-the-line RRP communication platform, seamless and well-integrated across multiple touchpoints.
Key Responsibilities:
- Translate brand objectives and strategies into Consumer Experience plans and programs
- Develop and implement the CX platform for the designated market, ensuring alignment with brand strategies and our target consumer
- Identify and execute efficient and innovative approaches to effectively engage and excel in reaching consumers throughout their entire consumption journey
- Guarantee the execution of the consumer activation plan working in close partnership with internal stakeholders
- Ensure alignment with various internal departments engaged in the projects and CX platforms, maintaining always the excellence in implementation
Requirements:
- Bachelor's degree in Marketing, Business Administration or Economics +5 years relevant experience in defining and building brand activation, marketing or trade marketing in Food, FMCG, Consumer Electronics, or Tobacco (RRP)
- Fluency in English and Spanish
- Excellent working knowledge of MS Office, particularly PowerPoint and Excel
What We Offer:
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs.
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