Head of B2B Marketing

hace 2 semanas

Barcelona, Barcelona, España Marfeel A tiempo completo

About Marfeel

Marfeel is a SaaS platform that empowers publishers with data-driven solutions, revolutionizing newsrooms worldwide. Our analytics platform provides customers with real-time insights, enabling them to make informed decisions and drive audience growth.

Our international team comprises 25+ nationalities, with headquarters in Barcelona and a team in Bogotá. Our diverse team and cutting-edge products are the result of our collaborative and innovative approach.

We're seeking a highly motivated and experienced Head of Marketing to join our team. As the Head of Marketing, you will play a crucial role in driving our B2B marketing efforts, ensuring the successful execution of marketing strategies, and contributing to the overall growth of the company.

Key Responsibilities

  • Develop and execute comprehensive B2B marketing strategies that align with the company's goals and drive customer acquisition, retention, and revenue growth.
  • Embrace a hands-on approach, being willing to work from scratch, and demonstrate the ability to execute marketing tasks autonomously and efficiently.
  • Work closely with the sales team to ensure alignment and support in lead generation and customer conversion efforts.
  • Leverage data-driven insights to optimize marketing campaigns, measure performance, and continuously improve marketing effectiveness.
  • Take ownership of event planning and execution, ensuring active participation and representation of our company at industry events and conferences.
  • Hire, lead, and manage junior marketing profiles, providing guidance, support, and mentorship to achieve outstanding results.
  • Collaborate with external content generation partners to ensure high-quality content creation that resonates with our target audience.
  • Champion new marketing initiatives, staying ahead of industry trends and competition, and proactively proposing innovative strategies to strengthen our market position.
  • Cultivate a results-driven and collaborative marketing culture that fosters creativity, teamwork, and excellence.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience in B2B marketing, ideally within the SaaS or technology industry.
  • 2-3 years of progressive experience in generalist marketing roles, with demonstrated growth in responsibility and ownership.
  • Assertive and willing to defend and argue your position & capable of taking ownership of projects and driving them to successful completion.
  • Strong skills to influence and persuade others, with the ability to manage internal and external stakeholders to achieve exceptional results.
  • A track record of driving successful marketing campaigns and initiatives.
  • Data-driven mindset, with the ability to analyze and leverage metrics to optimize marketing performance.
  • Outstanding communication, presentation, and interpersonal skills.
  • Energetic, dynamic, flexible, and proactive, with the ability to thrive in a fast-paced environment.
  • You have a native or bilingual level of English.

What You'll Get

  • Hybrid & full remote work options and support with your home office.
  • Open-space, light-filled, and eco-conscious office with a large sunny terrace (if BCN based).
  • Unlimited office refreshments, including coffee, tea, and soft drinks (if BCN based).
  • Subsidized monthly plan to a huge network of health and wellness centers (Andjoy).
  • Transport, restaurant, and kindergarten tickets (Flexoh).
  • Free language classes online (English or Spanish).
  • Subsidized health insurance for you and your partner/family (Adeslas).
  • Flexible working hours and early finish on Fridays.
  • Extra loyalty vacation days.
  • Access to training platforms, courses, and materials.
  • Referral bonus for talent brought to us by you.

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