Strategic Analytics Leader for Global Growth

hace 1 día


Barcelona, Barcelona, España Nielseniq A tiempo completo

Company Overview

NielsenIQ is the world's leading consumer intelligence company, delivering unparalleled insights into consumer buying behavior and revealing new pathways to growth.

With a holistic retail read and comprehensive consumer insights delivered through advanced analytics, NielsenIQ empowers businesses to make informed decisions and drive success.

About Us

We are an Advent International portfolio company with operations in over 100 markets, covering more than 90% of the world's population. Our commitment to diversity, equity, and inclusion reflects our dedication to reflecting the diversity of the clients, communities, and markets we measure within our own workforce.

Job Description

We are seeking a highly skilled Global Marketing Leader for Strategic Analytics who will play a critical role in shaping the future of NielsenIQ's marketing strategy by leveraging cutting-edge analytics and consumer insights to drive business growth.

This leadership position requires a seasoned expert with deep functional knowledge, a strategic mindset, and a broad understanding of the external marketing landscape, including demand generation, product innovation, and brand building.

The successful candidate will be responsible for leading a team to optimize NielsenIQ's portfolio, influence global marketing strategy, and ensure the alignment of consumer insights with the company's goals for market leadership.

This role has a significant strategic and operational impact on the future growth of NielsenIQ.

Key Responsibilities

  • Serve as a key advisor to the senior leadership team on marketing strategy and insights, contributing to long-term business objectives and demand generation strategies.
  • Provide consultation on innovative marketing campaigns to the leadership team designed to drive awareness and build long-term demand generation.
  • Direct the creation and execution of external marketing campaigns, ensuring the effective communication of NielsenIQ's solutions and brand to target audiences, with a strong focus on demand generation, ensuring a strong pipeline of qualified leads, and optimizing marketing effectiveness across digital, social, and traditional media channels.
  • Lead efforts to drive brand awareness and marketing effectiveness, utilizing data analytics to inform campaign strategies.
  • A dynamic and savvy operator who can collaborate with regional and global teams to ensure seamless execution of marketing and analytics strategies across markets.
  • As well as build and maintain strong relationships with external partners, clients, and stakeholders to drive business success and maximize opportunities for market expansion.
  • Set strategic direction and drive execution across multiple initiatives with notable risk and complexity.

Required Skills and Qualifications

  • Extensive experience in global marketing, strategic analytics, and consumer insights within a large, complex organization.
  • Strong expertise in demand generation, external marketing, and brand strategy.
  • Deep understanding of advanced marketing analytics, consumer behavior research, and industry best practices.
  • Demonstrated success in driving portfolio optimization and executing consumer-centric marketing strategies.
  • Ability to navigate complex business environments and provide actionable insights that influence strategic decisions.
  • Exceptional leadership skills with the ability to influence at senior levels, communicate complex ideas, and build consensus.
  • Strong problem-solving skills with the ability to identify innovative solutions to challenges that have broad business impact.
  • High-level interpersonal skills to communicate complex ideas, anticipate objections, and persuade senior stakeholders.
  • Demonstrated ability to collaborate with diverse teams and external partners to deliver results.

Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

Salary: $120,000 - $180,000 per annum, depending on experience and qualifications. Estimated salary range based on job requirements and industry standards.



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