Marketing Senior Manager
hace 3 semanas
Regeneron Pharmaceuticals is seeking a Senior Manager Marketing, Oncology to join our Spanish local commercial team. As a critical member of the newly built ROW Oncology organization and a member of the Spain Oncology Leadership Team, you will be responsible for leading Regeneron Spain's local oncology marketing activities.
Key Responsibilities:
Develop and execute the brand marketing strategy in Spain and cluster markets, contributing to the global brand strategy, functional plans, and budget.
Own the local brand planning process, including competitive analysis, identifying promotional opportunities, and developing customer-focused messages.
Partner with Medical Affairs to build and align on the local brand strategy.
Collaborate with cross-functional teams to implement promotional activities and external stakeholder engagement plans.
Analyze brand performance drivers and barriers, proposing actions to address opportunities or risks.
Develop and manage the local promotional budget, ensuring ethical and compliance standards are maintained.
Qualifications:
Bachelor's degree or equivalent experience, with preference for a science background.
Post-graduate background (MBA, Master in Commercial/Marketing Management, etc.) is preferred.
Experience in Oncology is highly preferred, with years of biotech/pharma brand marketing experience.
Ability to travel nationally and internationally to relevant conferences and events 15%.
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