Product Marketing Manager
hace 2 semanas
We're expanding our product marketing capabilities at Make, and we're looking for a talented Product Marketing Manager to lead our innovation efforts. As a key member of our product marketing team, you'll be responsible for developing and executing go-to-market strategies that drive product adoption and growth.
Key Responsibilities:- Develop a deep understanding of our customers, their challenges, and their needs.
- Partner with product and commercial teams to launch new features and applications, driving awareness and acquisition among prospective and existing customers.
- Craft compelling value propositions and messaging that resonate with target audiences.
- Enable commercial teams on our differentiated product capabilities by creating a range of tools and materials that effectively communicate our value throughout the customer journey.
- Support product positioning, audience definition, and sizing, research pricing, and naming for a portfolio of solutions.
- 3+ years of experience in product marketing within a B2B technology business.
- Good understanding of all aspects of product marketing, with a particular focus on product launch strategy, messaging, and execution.
- Experience and proficiency in using data and insights to inform product and GTM strategy.
- Experience in driving cross-functional teams against shared goals.
- Naturally strong communicator - both written and verbal with good stakeholder management skills.
- Detail-oriented with the ability to spot inconsistencies and potential gaps - and fix them.
- Comfortable working in a fast-paced scaleup environment, delivering iteratively.
What We Offer:
A dynamic and innovative work environment, opportunities for growth and development, and a competitive compensation package.
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