Product Marketing Manager

hace 3 días

Madrid, Madrid, España Hewlett-Packard A tiempo completo
Principal Product Marketing Manager

At Hewlett-Packard, we are revolutionizing the way employers and employees interact – leveraging AI to drive productivity and business growth while creating experiences that enable people to thrive in life and work. Our Digital Services team is developing enterprise software solutions to empower CIOs and IT managers to achieve this vision.

Job Summary

We are seeking a seasoned Principal Product Marketing Manager to join our Digital Services team. As a key member of our team, you will be responsible for developing the value proposition, positioning, narrative, messaging, and core content for our HP Workforce Experience Platform. You will work closely with business unit leaders, regional marketing teams, insights, Marcom, and Public Relations to deliver the vision.

Responsibilities
  1. Synthesize insights, competitive intelligence, product usage, and consolidated VOC reports on HP software solutions to inform marketing strategies.
  2. Define customer problems and work cross-functionally to ensure product-customer fit.
  3. Develop buyer graphs and inform marketing content, media, and GTM strategy.
  4. Set vision for product naming and branding architecture.
  5. Deliver portfolio and product value proposition and user selling proposition.
  6. Develop launch core content, PR briefing docs, and product messaging.
  7. Provide marketing/brand guidance to global and local Marcom to drive win rates for products and services.
Qualifications
  • 8+ years of experience in Product Marketing and Brand Marketing.
  • 5+ years of SaaS marketing/product marketing experience.
  • Experience in the digital employee experience (DEX) industry is preferred.
  • Proven ability to articulate and communicate vision and narratives.
  • Demonstrated competence in leading and inspiring cross-functional teams to action.
  • Expert in writing product positioning materials and experience in partnership with marketing and PR on customer messaging.
  • Strong business acumen and experience with a deep understanding of product, sales, and marketing constraints.
  • Ability to create and leverage product marketing frameworks to operationalize and drive consistency of narrative and launch deliverables.
  • Aptitude to synthesize data, insights, and research to develop business cases to improve customer product fit.

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