Associate Media Manager Iberia

hace 3 días

Barcelona, Barcelona, España Mattel A tiempo completo

About the Role

The Iberia Marketing Team at Mattel is responsible for connecting our brands and products with our audience. As an Associate Manager Media, you will be a key member of this team, driving the Iberia digital media agenda and activations to deliver maximum ROI.

Key Responsibilities

  • Drive Iberia Media Strategy & Processes: Translate insights into strategies and actions, identify missing insights and trends, and implement solutions to be a more consumer-centric, insights-focused team.
  • Continuously track and evaluate the performance of your efforts, and if necessary, adapt your strategy for the future.
  • Drive test & learn agenda, budget management and coordination.
  • Be externally focused: Assist to internal or external digital workshops, keep up on trends in digital media, and actively work towards promoting best practice and efficiency gains in everything the team does.
  • Coordinate and collaborate with Category team and Regional Digital team to share expertise of the local market as well as identify synergies, alignment, best practices and opportunities within the country.
  • Lead Integrated Media Planning: act as media lead and coordinator internally and with agencies and oversee all digital media campaigns.
  • Brand Audience strategy: collaborating with the Brand teams to understand Brand/Category specific needs when it comes to precision targeting, and to identify the data-enabled strategy for reaching our target consumers, optimize brand media plans, circulate best practices.
  • Strategically dissect and question briefs, and briefs answers.
  • Digital engagement lead: (CTV, Youtube, Gaming, Social, Influencers).

About Mattel

Mattel is a global leader in the design, manufacture and marketing of toys and family products. We are committed to inspiring children's creativity and imagination through our products and experiences.

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