Customer Experience Manager

hace 1 mes


Zaragoza, Zaragoza, España Japan Tobacco International A tiempo completo
Customer Experience Manager - RRP Brands

The purpose of this position is to drive the CX programs for RRP brands, setting the fundamentals for the activation of the brand to deliver a superior consumer brand experience in the assigned market.

Key Responsibilities:
• Develop and implement the CX platform for the designated market, ensuring alignment with brand strategies and our target consumer.
• Identify and execute efficient and innovative approaches to effectively engage and excel in reaching consumers throughout their entire consumption journey, from awareness, trial to acquisition, retention, and loyalty.
• Guarantee the execution of the consumer activation plan working in close partnership with internal stakeholders (Marketing, Digital, Sales, PPO, Legal, HQ), securing optimal resource allocation in line with defined budget and brand guidelines, constantly re-assessing allocation after careful evaluation of the main KPIs and ROI.

Requirements:
A Bachelor's degree or equivalent education in Marketing, Business Administration or Economics. +5 years relevant experience in defining and building brand activation, marketing or trade marketing in Food, FMCG, Consumer Electronics, or Tobacco (RRP). Experience in consumer activation in horecas, festivals and partnerships. Fluency in English and Spanish. Excellent working knowledge of MS Office, particularly PowerPoint and Excel.

About Japan Tobacco International:
We celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. To make a difference with us, all you need to do is bring your human best.

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