Digital Growth Strategist for LATAM
hace 1 semana
About the Role
We are seeking a highly skilled Digital Growth Strategist to join our team in Barcelona, Spain. As part of our ambitious growth plans in Latin America, you will play a crucial role in driving revenue growth through digital demand generation and lifecycle marketing.
As a key member of our Regional Inbound Marketing Team, you will work closely with cross-functional teams to develop and implement performance-driven content marketing campaigns that generate sales-qualified leads (SQLs), own email and lifecycle marketing programs that nurture leads into customers, and partner with product/engineering resources to create innovative marketing actions.
Key Responsibilities
- Taking ownership of the LATAM market organic inbound strategy and implementation to drive massive growth in website traffic, lead acquisition, and revenue.
- Developing and implementing SEO actions that include link-building, domain authority improvements, content strategy, and website audits.
- Identifying new organic revenue opportunities outside of existing business lines to grow our active user base.
- Ensuring that content and distribution strategies contribute to awareness, acquisition, and retention goals.
- Managing campaign ROIs and brand KPIs while overseeing media budgets and resource allocation.
- Leading the LATAM inbound marketing team (6 people) and external suppliers, including PR agencies, link-building agencies, copywriters, brand ambassadors, etc.
- Setting clear targets and KPIs to ensure the LATAM inbound marketing team is constantly pushing themselves to grow on both hard and soft skills levels.
- Collaborating with Sales, Product, Performance, and Marketing Ops teams to ensure market goals are met.
Requirements and Qualifications
To be successful in this role, you should have:
- At least 5 years of experience as an Inbound Marketing Manager, Demand Generation Manager, or similar role.
- Deep knowledge of SEO and demand generation, including keyword research, link-building, on-page/off-page optimization, etc.
- Drive, tenacity, and results-oriented mindset.
- Strong analytical rigor to quantitatively analyze and optimize inbound marketing programs and growth initiatives.
What We Offer
We offer a competitive salary range of €60,000 - €80,000 per annum, depending on experience, plus additional benefits, including a comprehensive health insurance plan, flexible working hours, and professional development opportunities.
About Us
We are Brainboxgroup, a fast-growing SaaS company ranked among the top 10 most promising startups in Spain and one of the leading companies in Europe. With a talented team of over 200 people and a presence in over 60 countries, we're committed to delivering innovative solutions that meet the evolving needs of our clients.
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