Digital Marketing Strategist for iGaming

hace 1 mes


Barcelona, Barcelona, España Lafinteca A tiempo completo

**Company Overview**

Lafinteca, a dynamic and innovative FinTech company, is seeking an experienced Digital Marketing Strategist to lead our B2B marketing efforts in the Latam region.

**Job Summary**

We are looking for a seasoned professional with a proven track record of developing and executing successful marketing strategies. As a Digital Marketing Strategist, you will be responsible for crafting a robust marketing strategy that drives user acquisition and revenue growth in the iGaming sector.

**Responsibilities**

* Develop and execute a comprehensive marketing strategy that aligns with Lafinteca's business objectives* Manage advertising budgets to meet marketing and financial goals* Collaborate with the creative team to produce high-quality ad creatives that convert* Organize promotional activities, PR efforts, SEO initiatives, and UX/UI design enhancements to amplify inbound customer channels* Work closely with sales teams to devise marketing collateral, presentations, and tools that bolster the sales process and propel revenue expansion* Evaluate campaign effectiveness results, monitor key marketing metrics, and adjust your strategy based on data* Research direct and indirect competitors to identify successful user acquisition approaches and marketing channels specific to e-commerce* 3+ years of experience in user acquisition/performance marketing in the Latam region within the iGaming sector in a FinTech environment* Expertise in AI technologies, such as machine learning, data analysis, and personalization* Deep understanding of digital marketing channels, including social media, email marketing, SEO, SEM, and content marketing* Proven experience in navigating the B2B landscape and engaging with users* Proficiency in using analytics tools to track and analyze marketing campaign performance* Strong critical thinking, data-driven approach, and strong analytical skills* Ability to analyze large volumes of information and draw conclusions* Track record of devising and executing B2B marketing strategies meticulously aligned with company objectives and tailored* Creativity and ability to generate high-quality ideas and hypotheses*

**What We Offer**

* Competitive fixed salary: $80,000 - $100,000 per year, plus bonuses* Innovative office in a business center in Barcelona (Poblenou neighborhood)* Opportunities for personal growth and facing various challenges* Corporate lunches every month* Birthday and holiday gifts* Complimentary hot drinks and fresh fruit/healthy snacks

**How to Apply**



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