Trade Marketing Manager Analytics Specialist
hace 4 semanas
Job Mission:
As a Trade Marketing Manager Analytics, you will have the opportunity to own the strategy and see the results in stores around the world.
This role will play a key role within the Sales team, focusing on three main pillars:
Tracking:
Ownership of KPI's tracking, challenging the status quo, and bringing learning to the company to transform opportunities into actions.
Analytics:
Co-leading shopper analytics, category management, and efficiency projects to build expert knowledge in key categories and share this with the Trade Team/Top Customers to enhance long-term partnerships and increase profit and sales.
Revenue Management:
Stepping-up revenue management expertise, including promo, pricing, and mix analysis.
Main Responsibilities:
Tracking:
Owner of Tracking & Action Plan meeting, providing a clear diagnosis on where the opportunities are for Sales Team; challenge and propose corrective actions on Trade Marketing KPI's.
Analytics:
Co-leading shopper insights analysis to leverage category/channel understanding to support strategy definition; support on the design, development, and execution of Catman projects in selected Customers.
Revenue:
Leading promotion strategy analysis to increase revenue and optimize ROI (displays and promopacks), combining Finance expertise with business needs; E2E GM Expansion POS Project participation.
Others:
Part of team engagement ensuring Company's Purpose and values and Country's vision is real; leverage the Company's culture by becoming a role model.
KPIs Growth of net revenue and management of gross margin by customer.
Effectively managing and driving Reckitt Benckiser's presence in highly competitive categories.
Competing in an increasingly competitive environment to achieve a leading position (category champion) in Reckitt Benckiser's key categories.
Translating brand marketing actions into winning customer marketing actions.
Professional Skills and Competencies:
Educated to minimum bachelor's degree level ideally in a business-related subject from a recognized University.
The business language in RB is English; therefore, fluency in this language is essential. Fluency in other languages is advantageous.
Benefits & Equal Opportunities:
Ticket RestaurantReckitt ProductsChristmas boxHealth InsuranceStudies fellowshipAt Reckitt, we recognize that in real life, great people don't always 'tick all the boxes'.
That's why we hire for potential as well as experience.
Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
Come and join a team whose purpose is to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world
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