Sales Marketing Specialist

hace 3 semanas


Madrid, Madrid, España Lucart A tiempo completo
Away from Home Sales Marketing Specialist (Trade Marketing)

MISSION:
Contribute to the development and execution of the sales and marketing strategy for the Iberian Market (Spain, Andorra, and Portugal) within Lucart's 'Away-From-Home' division. This involves collaborating with the Corporate Head of Trade Marketing and the Field Sales team to ensure alignment with the company's directives for the Lucart Professional Brand.

TASKS AND RESPONSIBILITIES:
  1. Develop Trade Marketing plans for the assigned market, in collaboration with the local Sales Director – AFH.
  2. Participate in the definition of communication plans and promotional activities, including budgets and target customers.
  3. Collaborate with direct managers to ensure Trade Marketing plans align with Marketing plans.
  4. In cooperation with the sales team, align promotional marketing activities with the brand values and defined sales strategies.
  5. Actively provide training for distributors and the sales team on sales tools and techniques.
  6. Share and develop best practices with the sales team to sell value-added products to final customers.
  7. Detect and analyze distributor and end-user behavior, conducting market and competitive trend studies.
  8. Prepare periodic reports for Management on sales team activities.
  9. Contribute to the development of corporate promotional support tools tailored to the needs of the reference market, in collaboration with the Marketing team.

PROFILE:
The ideal candidate will hold a Bachelor's degree in Business Administration or Marketing, with specialization in Sales management and/or operational marketing. A minimum of 2-3 years of experience in similar tasks is required, preferably in the AFH sector or related industries. Strong communication skills and ability to work effectively in English are essential.

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