Sales Marketing Specialist
hace 3 semanas
MISSION:
Contribute to the development and execution of the sales and marketing strategy for the Iberian Market (Spain, Andorra, and Portugal) within Lucart's 'Away-From-Home' division. This involves collaborating with the Corporate Head of Trade Marketing and the Field Sales team to ensure alignment with the company's directives for the Lucart Professional Brand.
TASKS AND RESPONSIBILITIES:
- Develop Trade Marketing plans for the assigned market, in collaboration with the local Sales Director – AFH.
- Participate in the definition of communication plans and promotional activities, including budgets and target customers.
- Collaborate with direct managers to ensure Trade Marketing plans align with Marketing plans.
- In cooperation with the sales team, align promotional marketing activities with the brand values and defined sales strategies.
- Actively provide training for distributors and the sales team on sales tools and techniques.
- Share and develop best practices with the sales team to sell value-added products to final customers.
- Detect and analyze distributor and end-user behavior, conducting market and competitive trend studies.
- Prepare periodic reports for Management on sales team activities.
- Contribute to the development of corporate promotional support tools tailored to the needs of the reference market, in collaboration with the Marketing team.
PROFILE:
The ideal candidate will hold a Bachelor's degree in Business Administration or Marketing, with specialization in Sales management and/or operational marketing. A minimum of 2-3 years of experience in similar tasks is required, preferably in the AFH sector or related industries. Strong communication skills and ability to work effectively in English are essential.
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