Marketing Campaign Strategist
hace 3 días
We are Semrush, a global IT company developing our own product - a platform for digital marketers. New stars are born here, so don't miss your chance.
This is our Integrated Marketing Manager role for idea generators, planning geniuses, and natural-born analysts.
Key Responsibilities- Developing and executing integrated marketing campaigns from inception to completion, demonstrating a self-starter mentality.
- Leading internal campaign communications from briefings to reporting.
- Collaborating with creative production teams to deliver high-quality assets on time.
- Owning and managing the campaign timeline.
- MAPPING AND OPTIMIZING THE COMPLETE CONSUMER JOURNEY.
- Overseeing and allocating campaign budgets.
- Aligning and coordinating different teams (e.g., creative, media, product).
- Developing and testing new campaign formats and channels to optimize performance.
- Creating comprehensive campaign strategies that leverage multiple channels and align with business goals, including:
- Developing data-driven forecasts for campaign performance.
- Creating multiple scenarios to evaluate potential outcomes of strategic decisions.
- Conducting risk assessments and developing contingency plans.
- Overseeing various marketing channels (e.g., paid media, email, social media, influencers) and coordinating with specialized teams.
- Acting as the central point of contact, coordinating efforts across different departments.
- Ensuring alignment of channel-specific strategies with overall campaign goals.
- FACILITATING EFFECTIVE COMMUNICATION AND COLLABORATION BETWEEN TEAMS.
- Analyzing campaign metrics, working with analytics teams to derive insights, and making data-driven decisions.
- Staying abreast of industry trends and incorporating innovative ideas into campaign strategies.
- Utilizing AI tools to enhance productivity and campaign effectiveness.
- 5+ years of experience in Marketing, with a proven track record in launching multi-channel marketing campaigns.
- Strong strategic thinking and campaign planning abilities.
- Excellent presentation and communication skills, with the ability to create comprehensive decks.
- Creativity.
- Attention to detail.
- Basic understanding of campaign metrics and data analysis.
- Awareness of industry trends.
- Goal-oriented mindset with a focus on results.
- Adaptability and willingness to test new marketing approaches.
- Bachelor's degree in Marketing or a related field.
- Advanced English language skills.
You share our common values: Trust, as we prefer to speak up and be our true selves; Sense of Ownership, as it's not worth wasting time on something you don't believe in; and enthusiasm for Constant Change, as we are always looking to make things better.
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