Marketing Campaign Strategist

hace 3 días

Barcelona, Barcelona, España Crimson Education A tiempo completo

Marketing Campaign Strategist

At Crimson Education, we're seeking a highly skilled Marketing Campaign Strategist to lead our global marketing efforts. As a key member of our team, you'll be responsible for planning, executing, and optimizing campaigns and webinars that generate leads and boost brand awareness across key markets. You'll work closely with our regional marketing teams and sales team to brainstorm new ideas and refine strategies based on client insights.

Key Responsibilities:

  • Strategize, manage, and support end-to-end planning, execution, and optimization of marketing campaigns and initiatives with the objective of increasing sales-accepted lead volume and conversion in target markets.
  • Plan, execute, and promote webinars across target markets to drive sales-accepted lead generation and increase brand awareness.
  • Monitor leads and conversion results of launched campaigns and webinars, with weekly/monthly progress reports on lead behavior and experience.
  • Collaborate with regional marketing teams to brainstorm marketing campaign ideas and share generated assets and best practices.
  • Collaborate with the Crimson sales team to proactively incorporate insights from potential and current clients into the marketing campaign strategy.
  • Collaborate with Crimson's marketing team to enhance your campaigns through social media and email channels.

Required Skills:
  • 1-3 years of marketing experience in a growth-oriented environment preferred.
  • Strong project management skills and ability to work efficiently with cross-functional teams.
  • Attention to detail.
  • Exceptional written English skills coupled with a keen eye for design and visual branding.
  • The ability to think on your feet and work at a fast and exciting pace.
  • Time management skills and ability to adapt to work on a fully remote team.
  • Being comfortable constantly learning on the job, receiving feedback, and reverting immediately.
  • Sound judgment – and knowing when to ask for support.
  • Knowledge of the US/UK college admission industry is a strong plus.
  • Experience with Canva, Webflow, Mailchimp, and Marketo is a plus.

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