Product Marketing Manager ESG
hace 2 semanas
Job Title: Product Marketing Manager ESG
About the Role:
Wolters Kluwer's Corporate Performance & ESG Division is seeking a Product Marketing Manager ESG to drive the growth of our ESG solution. As a key member of our team, you will be responsible for creating market readiness and engagement strategies that accelerate the adoption of our ESG products. You will work closely with Product, Sales, Support, Account Management, and Marketing teams to ensure that clients and prospects understand the value of our products.
Responsibilities:
• Develop and execute market intelligence to understand ESG market trends, customer needs, and competitive landscape.
• Create clear and compelling product positioning and messaging that differentiates our ESG products in the market.
• Develop and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.
• Equip the sales team with the necessary tools and materials to sell our ESG products effectively.
• Support the partner ecosystem with the necessary tools and materials to sell our ESG products effectively.
• Collaborate to plan and execute marketing campaigns to drive product awareness and adoption.
• Capture competitive intelligence and apply your knowledge to differentiate the solution and/or its messaging in the market.
• Create differentiated messaging & materials for analyst briefings, inquiries, and RFPs.
• Collaborate with internal teams (e.g., product management, sales, corporate social responsibility) and external stakeholders (e.g., customers, partners, industry experts) to maximize ESG product impact.
• Monitor and report on the performance of marketing initiatives, gain insight, and assess against goals.
Requirements:
• Bachelor's degree in Marketing, Business or related field.
• At least 5 years of product marketing experience with a proven track record of managing all aspects of a successful product through its lifecycle.
• Strong understanding of ESG processes and their application in business.
About Wolters Kluwer:
Wolters Kluwer is a global leader in the provision of information and digital solutions for professionals in the health, tax, and finance sectors. Our Corporate Performance & ESG Division is dedicated to helping enterprise customers collect, report, and manage their ESG data. We are committed to driving innovation and excellence in the ESG space and are seeking a talented Product Marketing Manager ESG to join our team.
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