ESG Product Marketing Manager

hace 3 semanas

Barcelona, Barcelona, España Wolters Kluwer A tiempo completo

Wolters Kluwer's Corporate Performance & ESG Division is seeking a Product Marketing Manager to drive the growth of its ESG solutions. The ideal candidate will have a strong understanding of ESG processes and their application in business, as well as experience in product marketing with a proven track record of managing all aspects of a successful product through its lifecycle.

The Product Marketing Manager will be responsible for creating market readiness and engagement strategies that accelerate the ESG solution's growth. This includes developing clear and compelling product positioning and messaging, creating and managing content to articulate the benefits of the products to enterprise businesses, and collaborating with internal teams and external stakeholders to maximize ESG product impact.

The successful candidate will have a Bachelor's degree in Marketing, Business, or a related field, and at least 5 years of product marketing experience. They will be a strong communicator and team player, with a passion for driving business growth and success.

This is an exciting opportunity for someone who wants to get in on the ground floor of a transforming industry and play a critical role in driving Wolters Kluwer's continued success.

The role can be based in one of our offices in Spain, Italy, France, The Netherlands, Belgium, Germany, or the UK.

Key Responsibilities:

  • Market Intelligence: Understand and analyze ESG market trends, customer needs, and competitive landscape.
  • Product Positioning: Develop clear and compelling product positioning and messaging.
  • Content Creation: Create and manage content to articulate the benefits of the products to enterprise businesses.
  • Sales Enablement: Equip the sales team with the necessary tools and materials to sell the ESG products effectively.
  • Partner Enablement: Support the partner ecosystem with the necessary tools and materials to sell the ESG products effectively.
  • Campaign Enablement: Collaborate to plan and execute marketing campaigns to drive product awareness and adoption.
  • Competitive Insight: Capture competitive intelligence and apply knowledge to differentiate the solution and/or its messaging in the market.
  • Analyst Support: Create differentiated messaging & materials for analyst briefings, inquiries, and RFPs.
  • Stakeholder Engagement: Collaborate with internal teams and external stakeholders to maximize ESG product impact.
  • Performance Metrics: Monitor and report on the performance of marketing initiatives, gain insight, and assess against goals.

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