Product Marketing Manager for ESG Solutions

hace 2 semanas

Barcelona, Barcelona, España Wolters Kluwer A tiempo completo
Job Title: Product Marketing Manager for ESG Solutions

Wolters Kluwer's Corporate Performance & ESG Division is seeking a Product Marketing Manager to realize the vision of building an end-to-end offering that helps Enterprise customers collect, report, audit, and drive performance management on their ESG data.

Key Responsibilities:
  • Market Intelligence: Understand and analyze ESG market trends, customer needs, and competitive landscape to inform product development and marketing strategies.
  • Product Positioning: Develop clear and compelling product positioning and messaging that differentiates our ESG products in the market.
  • Content Creation: Create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.
  • Sales Enablement: Equip the sales team with the necessary tools and materials to sell our ESG products effectively.
  • Partner Enablement: Support the partner ecosystem with the necessary tools and materials to sell our ESG products effectively.
  • Campaign Enablement: Collaborate to plan and execute marketing campaigns to drive product awareness and adoption.
  • Competitive Insight: Capture competitive intelligence and apply your knowledge to differentiate the solution and/or its messaging in the market.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • At least 5 years of product marketing experience with a proven track record of managing all aspects of a successful product through its lifecycle.
  • Strong understanding of ESG processes and their application in business.

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